Since the inception of electronic mail or e-mail services, businesses have relied on them to verify the ownership of newly registered accounts. Email offers a convenient and efficient way for businesses to double-check whether a new account is a real human. However, the proliferation of fake accounts or bots has made email address verification quite questionable.
In 2018, federal and state authorities have led the investigation and crackdown of companies that purposefully created hundreds of thousands of fake accounts. These accounts are sold to social media personalities eager to increase their followers. They can also be used by unscrupulous cyber syndicates to register into business databases and from there attempt to phish data that they can use to launch cyber-attacks.
Alongside the proliferation of bots is the increased incidence of security breaches launched by scammers and spammers. These cyber-attacks have become a growing concern of many businesses, as they lead to poor customer experience and a decrease in customer retention. Furthermore, large scale breaches that involve critical data can result in financial and legal repercussions.
How phone validation provides an extra layer of security?
To boost data security, an added layer of verification is necessary — the most popular is phone verification or validation. Phone number verification offers a deeper level of security as it does only verify the existence of the phone number but also validates its ownership. Because of this dual function, many businesses consider mobile phone validation as the ultimate way to verify user identity. Furthermore, phone validation can be used at every stage of the customer lifecycle from the account registration to transaction verification to marketing activities.
A tech specialist at Byteplant explains that unlike email addresses that can be mass created, phone numbers are quite difficult to duplicate. In many countries, the creation and release of phone numbers are regulated. Usually, the phone number is tied to a service provider that holds the user’s account information. This characteristic makes phone numbers better for account verification.
How phone validator can help your business?
There are many ways phone validator can help your business. Here let’s take a look at specific user management best practices where phone verification can help boost customer experience and retention, and increase security.
1. Verify identities of end-users during account registration.
With phone validator, you can confirm the user’s identity even before they enter your database. Once the user is verified and registered into your ecosystem, it establishes their phone number as a global trust-anchor that can be used through the different stages of the account lifecycle.
2. Prevention of mass account creation and fraud
Phone validator provides real-time reputation scoring and security intelligence. Using its database, the platform can analyze the phone number and get a valuable risk assessment and data attributes. It can alert you of possible spammer or bots registering multiple accounts.
3. Simplify the opening of a new account
Phone validator simplifies account registration. Unlike traditional email verification, phone verification would only require users to input their phone numbers. Once the end-user validates ownership of the number, the account is confirmed and registered.
4. Reliable user account database
A reliable database of users is vital for effective marketing campaigns. Phone validator ensures that users in your database are real human users. With a better database, you are guaranteed that you are spending on actual leads and not bots or fake accounts.
These are just some of the ways a phone validator can help your business. Make sure you leverage this technology to boost the security, efficiency, and ultimately to ensure the success of your business.
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